"joint vision" sounds a bit pompous but we share a genuine love of what we do and a shared impetus to doing things differently. And we wanted to create an inspirational environment in which consultants and clients could work together to deliver great work and have fun doing it!Over a couple of glasses of wine, we talked about successful campaigns we had both worked on and tried to isolate what made those campaigns special? The answer was chemistry and collaboration. We made a commitment to make these values central to our new agency. We worked with an old friend who happens to be a complete branding god to discover our name and to build the agency proposition.
We agreed on Just:: because it is simple, it does what is says on the tin, and because it describes what we believe healthcare communications can and should be, fair, right and appropriate to the circumstances.
ight from the start, we've prioritised working with the brightest and the best consultants. We believe an agency is only as good as its people, and selfishly, we love working with smart, passionate colleagues.Creativity is what motivates us both to get our bums into work everyday. We believe that imagination and insight (as well as hard work) is what our business is built on. And we invest heavily in making sure every Justee is supported in developing their own curiosity and inventiveness. This commitment to fresh thinking has helped us to win four Communiquv© Awards in two years, including Best Small Consultancy in 2008 (yippee).
e've each brought different things to the agency, via our experience in other big and small agencies, in medical education as well as PR, and via the inspirational people we've worked with across our careers. But when it comes down to it, we have a strong sense of our agency values and a shared passion for the unconventional.
