An awareness campaign organised on behalf of ADDISS, the national charity supporting people with Attention Deficit Hyperactivity Disorder (ADHD) and their families. We launched the first ever UK ADHD Awareness Week to highlight the real life impact of ADHD and change perceptions of the condition and call for improved services for children with ADHD and their families. We worked closely with parents and the child welfare organisations to gain grassroot support for the campaign, help maximise the media reach and drive regional interest. The campaign reached a total of 84,046,673 people. Highlights included coverage on ITV News, Sky News, Channel Five News, the Metro, BBC News, 7 BBC radio stations and 33 commercial radio stations.

We worked with the charity Beating Bowel Cancer on a consumer awareness campaign encouraging men aged 25-40 years to recognise the symptoms of bowel cancer and seek advice from their GPs if concerned. We coordinated a consumer media campaign called Tackle It! fronted by sports stars Gavin Peacock and Matt Dawson. As well as editorial coverage, advertisements were placed in 30 football and rugby match day programmes and information packs sent to practice managers in 11,000 GP surgeries. The campaign, which was endorsed by the RCGP, resulted in 20,000 hits on the dedicated BBC website page, reached 90,000 football and rugby spectators, and generated extensive national and regional media coverage reaching a total of 4m people.

The London Better Together campaign helps local communities to provide a better environment for all. Working at a local primary school for the day, we painted action themed murals on corridor walls of colourful fruit playing a sport to inspire children to eat healthy food. Hard work and tired arms resulted in fantastic bright designs loved by both the students and teachers and we all went home secretly proud of ourselves!

We delivered a media relations campaign to raise awareness of the Food for Life Partnership (FFLP), which aims to help schools provide fresh, local and organic school meals. We used the Student Summit in Bristol to run a media PR workshop to help them transform into young news reporters for the day! This resulted in students emerging as fully-fledged media champions to drum up local media interest around the FFLP and the Summit back in their respective hometowns. Simillarly, we ran an interactive session with members of the FFLP to help participating schools bolster their own 'PR' and spark media interest around the first ever awards scheme. We saw an uptake in FFLP regional and national coverage and an increase in school's enrolling in the FFLP scheme. Our mission was accomplished.